13.3333px; background-color: rgb(255, 255, 255);">Job Responsibilities:
• Assist in developing and implementing customer retention strategies, under the
guidance of senior team members, to meet targets and KPIs.
• Support the CRM team in executing WhatsApp, Email, SMS, and Push Notifications
marketing campaigns by coordinating with Digital Graphic Designers and Copywriters.
• Aid in analyzing the success metrics of Email, SMS, and Push Notifications campaigns
to measure revenue per send.
• Assist in re-engaging dormant or inactive customers to optimize revenue returns per
customer/data record.
• Contribute ideas and insights for CRM strategies aimed at attracting and retaining
customers.
• Assist in segmenting the customer database for targeted marketing activities.
• Support in developing and executing testing strategies to enhance organizational and
customer outcomes.
• Assist in generating campaign performance reports and providing feedback to
relevant teams and stakeholders for further action.
Skills, Qualifications, and Experience Required:
• Bachelor's/Master’s degree in a relevant field.
• Basic understanding of HTML/CSS is preferred.
• Minimum 0-1 year of experience in Digital Marketing/CRM management or a related
field.
• Familiarity with CRM platforms like MoEngage, CleverTap, WebEngage, Braze, etc., is
advantageous.
• Good communication skills, both verbal and written.
• Detail-oriented with the ability to manage multiple tasks efficiently.
• Collaborative and adaptable team player with a willingness to learn and grow within
the role.