Digital Marketing Specialist

 Location: Prayagraj, Naini

 Exp. - 1+ yrs

 Job Requirements and Responsibilities:

 ∙Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

∙Designs, builds, and maintains our social media presence.

∙Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

∙Identifies trends and insights and optimizes spend and performance based on the insights.

∙Brainstorms new and creative growth strategies through digital marketing.

∙Plans, executes, and measures experiments and conversion tests.

∙Collaborates with internal teams to create landing pages and optimize user experience.

∙Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

∙Identifies critical conversion points and drop off points and optimizes user funnels.

∙Collaborates with agencies and other vendor partners.

∙Evaluates emerging technologies.

∙Provides thought leadership and perspective for adoption where appropriate.

 Education, Experience, and Licensing Requirements:

∙Bachelor’s or master’s degree in marketing or a related field.

∙Proven working experience in digital marketing, particularly within the industry.
∙Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
∙Experience in optimizing landing pages and user funnels.
∙Solid knowledge of website and marketing analytics tools (e.g., Google Analytics,NetInsight, Omniture, WebTrends, SEMRush, etc.).

∙Working knowledge of ad serving tools.

∙Experience in setting up and optimizing PPC campaigns on all major search engines.