Key ResponsibiliƟes:  Develop and execute markeƟng plans aligned with overall business objecƟves.  Plan, run, and evaluate markeƟng campaigns across various plaƞorms (digital, print, social media, etc.).  Manage markeƟng budgets to ensure opƟmal spend and maximum ROI.  Monitor and analyze campaign performance and report on key metrics to idenƟfy areas of improvement.  Create and manage markeƟng materials including brochures, website content, and social media posts.  Coordinate and track WhatsApp markeƟng and IVR call campaigns.  Stay updated with the latest markeƟng trends, technologies, and best pracƟces