Key Responsibilities:  Identify, recruit, and onboard new channel partners.  Build and maintain strong relationships with existing partners to enhance sales performance.  Monitor partner activities and provide performance analysis, feedback, and necessary support.  Align channel strategies with overall business objectives in collaboration with internal sales and marketing teams.  Provide ongoing training and resources to ensure partners are well-equipped to promote and sell our offerings effectively.  Prepare and present regular sales reports and performance metrics to senior management.