Identify potential catchment areas of potential retail liabilities customers for Equitas Bank. 
∙Build a database of customer leads through references, opening stalls in areas where there are higher number 
of footfalls – like apartment complexes, shopping areas etc., door to door visits, distribution of pamphlets etc. 
∙Schedule meetings with potential liabilities customers and understand their requirement; thereafter 
presenting them with the most suitable products and explaining the features/benefits. 
∙Communicate clearly to customers on the requirements for various types of products & services – for example, 
charges for maintaining a locker, minimum balance to be maintained etc., and on the documents required to 
be submitted to bank with Equitas.