 Working closely with Marketing and Media Team, help to Develop strategies and tactics to drive qualified
traffic to our stores.
 Primarily responsible for evaluating the Media activities done at store level by getting first hand feedback
from stores
 Responsible for Effective Store Launches
 Drive Marketing Calendar led by festive & CRM related campaigns.
 Deploy successful marketing campaigns and own their implementation from ideation to execution.
 Work closely on a store-by-store basis to address specific marketing/promotional needs. Monitor low
Walkins stores and recommend programs to increase footfalls of the affected stores
 Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
 Analyse consumer behaviour through Store Visits etc.
 Oversee lease required advertising programs for specific retail properties.
 Create targeted advertising campaigns for stores including radio, direct mail, billboards, newspaper
advertising, cross tie-ups and more.
 Travel retail stores as well as competitors to evaluate marketing initiatives with written reports and
recaps
 Identify new and innovative marketing engagements/ events and seek approval from relevant
stakeholders which will help achieve Annual business plan and Year on Year business growth targets
 Liaise with internal and external teams to ensure that tasks are completed, and programs are delivered on
time
 Adhering to time and financial restrictions