owned and franchise owned studios assigned to him/her for the assigned geography. The skills that the Area Manager
will require to exhibit are – sales planning, sales management, channel management, franchisee management, retail
operations, operational efficiency, and delivering ROI for company and partners.
Role Responsibilities
 Meet and exceed business targets – across the area. Key parameters being - Footfalls, Conversions, Orders,
Buyers, Sales, Spread, cost management etc.
 Ensure that business and operational targets are being met at a granular level – across specific revenue streams,
like - inbound, outbound, partners, builders, modular, B2B etc., and productivity at studio/studio-manager/home-
consultant/design-consultant level.
 Ensuring that that team is working to pre-set operational rhythm for all key activities – opening, closing, attendance,
customer interactions, customer communication etc.
 Monitor, train and coach all team members across skills such as – sales, customer handling, Pepperfry brand and
product knowledge, maintaining data, creating reports etc.
 Ensure that there is seamless transfer of knowledge and training, operational readiness and implementation focus
for all key activities to team members by coordinating with central teams within activation and across other
functions - category, finance, modular, marketing, spatial design, identity etc. and merchant partners (modular,
other brands, alliances etc.)
 Make area and studio level plans for events and initiatives and BTL activation elements – to market the studios
locally, improve visibility and footfalls, and create community related excitement.
 Oversee the management of central level programs related to channel partners, design partners, bulk partners etc.
Ensure the programs are run to pre-defined processes and success metrics, with checks and balances in place.
 Ensure that Studio is well maintained. Conduct regular audits of the Studio upkeep and maintenance status and
direct Studio Managers to act as needed basis the audit.
 Ensure that inventory and other elements (furniture and non-furniture inventory, fixed assets, visual merchandise
related items or assets) and well maintained, tracked and kept safe – by auditing them regularly and directing
Studio Managers to fix things as needed.
 Oversee that studio level administrate matters are being handled by the Studio managers appropriately – monthly
admin related budgets, cross-checking of bills and vouchers, recommending payments etc. 

Build and enable a high degree of customer-centricity in the studio team which will translate to better sales closing,
better and long-term relationships with customers, better experience and resolutions for customers
 Whenever needed move fast, along with HR and leadership to hire team members (managers or consultants)