Key Responsibilities: 1. Study and understand the existing range of furniture products offered by Durian across various categories. 2. Design and develop inspiring and innovative furniture products to align with seasonal concepts, market trends, and customer/business requirements. 3. Collaborate closely with the Product Development team lead to translate trends and concepts into practical designs that meet business objectives. 4. Develop designs from initial concept through Prototype approval, including completing product specifications, costing, and CADs. 5. Work with vendors and the sourcing team to achieve target costs, maintain product quality, and ensure timely sample completion. Communicate and document all sample details effectively. 6. Conduct in-house testing on samples and troubleshoot technical issues to ensure compliance with Durian Product Standards. 7. Assist in the development process through daily communication with the sourcing/purchase department, vendors, and factory Product Development Team. 8. Coordinate prototype presentations and organize prototypes for review and approval. 9. Manage the initial manufacturing process during the first order, including verifying all Product Information Sheets (PIS) and photo samples before sending them to the Durian Warehouse. 10. Conduct pre-production meetings with vendors and Durian Quality Assurance to ensure the smooth transfer of approved sample details into manufacturing. Supervise the first pilot run with Vendor and Durian QA.