To drive Personal Loans (PL) (un secured) business through Muthoot Finance branches /digital business and open markets          

To develop sales growth strategy, target market identification, mapping company's offerings to market needs in a fast-paced environment        

To do sales budgeting. i.e. Based on the business target Decide on Manpower required & its salary costing, Incentive structure & Targets            

To develop and execute business plans for achieving the targets of the PL

Business Development         

To create and drive alternate channels for Sales along with the regular channels 

To open up avenues for business through corporate channel          

To Scan the National market and its competitive offerings on a periodic basis; report on emerging trends and business opportunities for the consumer business. Should give a quarterly update on various Salaried Personal Loan products in the markets offered by competitors      

Business Development initiatives   

To understand the market dynamics and accordingly suggest Credit & product team in devising competitive pricing structure periodically