JD for Territory Sales Officer
ABOUT THE COMPANY
Sweet Karam Coffee was born in 2015 which is India’s first online traditional food store. It is an Indian
clean label food brand offering authentic South Indian delicacies with clean ingredients not using palm
oil, preservatives or any artificial ingredients.
The mission of the brand is to take the taste and tales of South India across the globe. Drawing
inspiration from generations past, Sweet Karam Coffee aspires to craft authentic products that glorify &
revolutionize our traditional Indian delicacies for today’s consumer needs.
Down the line it became a bootstrapped Million dollar brand in 2022 and now the brand has received its
funding from big investors for the roadmap to become a 500cr brand in next 5 years. The brand has more
than 1,00,000+ customers and serves across 32 major countries.
The journey of Sweet Karam Coffee to one of the fastest growing D2C Food Brands is a testimony to zeal
towards offering products with a purpose and taking the South Indian cultural and culinary experience to
the globe and has empowered an ecosystem of women and farmers who are involved in the
manufacturing of these products.
So now we call it ‘The Good Food Revolution’.
ROLE SUMMARY:
As a Territory Sales Officer, you will be responsible for managing and expanding sales in your assigned
territory. You will work closely with retailers, distributors, and other key stakeholders to achieve sales
targets and strengthen our market presence.
ROLES & RESPONSIBILITIES:
1. Sales Target Achievement: Achieve and exceed sales targets for the assigned territory through
effective sales strategies and relationship building.
2. Territory Management: Develop and implement territory-specific sales plans and strategies to
maximize market coverage and product placement.
3. Retailer and Distributor Management: Build and maintain strong relationships with retailers and
distributors to ensure product availability and visibility.
4. Product Knowledge: Demonstrate in-depth knowledge of our FMCG products to assist retailers and
address customer inquiries effectively.
5. Market Analysis: Monitor market trends, competitor activities, and consumer preferences to identify
opportunities and threats.
6. Inventory Management: Ensure proper stock levels with distributors and retailers, minimizing
stockouts and excess inventory.
7. Promotions and Marketing: Collaborate with the marketing team to execute promotional activities
and marketing campaigns at the local level.
8. Reporting: Provide regular sales reports, including market insights and sales data analysis.
9. Compliance: Ensure that all sales activities and practices adhere to company policies and industry
regulations.
QUALIFICATIONS
● Bachelor's degree in Business Administration, Sales, or a related field (or equivalent experience).
● Proven experience of 1-2 years in sales, preferably in the FMCG sector, with a track record of
achieving or exceeding sales targets.
● Strong negotiation and relationship-building skills.
● Excellent communication and interpersonal abilities.
● Analytical skills to interpret sales data and market trends.
● Ability to work independently and as part of a team.
● Proficiency in using sales and reporting tools.
● Willingness to travel within the assigned territory