Responsibilities:

• Manage West Region Sales team 
• Develop depletion goals, profitability goals and pricing for the market as per strategic direction shared by top management
• Monitor and manage distributor performance versus budget, spearhead distributor & team
• Track and report all sales activities
• Work with distributor management in order to maintain proper inventory levels
• Develop and implement distributor programs based on brand initiatives
• Conduct sales meetings and product presentations for sales team training  
• Motivate and manage company sales force /distributor executives through leadership; inspire confidence and gain respect as an effective company spokesman
• Interface directly with key on- and off-premise accounts
• Oversee and direct brand development by identifying new account opportunities in accordance to directives issued marketing
• Oversee, monitor and evaluate program execution while controlling effective use of merchandising material & cost management
• Utilize distributor account sold data to achieve improved brand position
• Work with the brand and business intelligence team to further enhance local brand opportunities
• Control travel and entertainment expenses of self & team in accordance to policy
• Manage sales promotion budgets in accordance with company policy and brand/company objectives