Role Overview: As a Senior Marketing Copywriter, you'll play a pivotal role in creating compelling marketing copy, crafting engaging content for various platforms, and implementing digital marketing strategies. Collaborating closely with our marketing team, you'll drive the development and execution of effective marketing campaigns and initiatives. *Key Responsibilities:* - Create persuasive marketing copy for campaigns and promotional materials. - Develop engaging content for Push Notifications, Email, WhatsApp, and WebPage campaigns. - Collaborate with cross-functional teams to ensure we deliver the Right message, to the right audience, at the right time. - Stay abreast of industry trends and best practices, incorporating insights into marketing efforts *Qualifications:* - 2 to 3 years experience in marketing copywriting/digital marketing - Exceptional writing skills with a keen eye for detail and strong proofreading abilities - Ability to think creatively and generate innovative ideas to drive engagement - Excellent communication and collaboration skills, with the ability to work effectively in a team environment - Knowledge of CRM practices and channels, including Push Notifications, Email, WhatsApp, and WebPage (preferred) - Understanding of the fitness industry and trends (added plus) - Bachelor's degree in Marketing, Communications, or a related field (added plus)