Key Responsibilities: Strategic Planning: Develop and implement strategic sales plans to achieve regional sales targets. Analyse market trends, competitor activities, and consumer behaviour to identify opportunities for growth. Channel Management: Manage and nurture relationships with key channel partners, including Modern Retail and General Trade. Ensure effective distribution of products and optimize channel performance. Sales Team Leadership: Lead and motivate a high-performing sales team, providing guidance and support to achieve individual and team targets. Conduct regular training sessions to enhance the skills and knowledge of the sales team Product Expertise: Demonstrate a deep understanding of TV panel, White Goods, and Large Appliances to effectively communicate product features and benefits. Budget Management: Develop and manage the regional sales budget, Ensuring effective allocation of resources to achieve maximum ROI.