Roles and Responsibilities
 Incumbent shall be responsible in managing Brand's online presence in marketplaces like Amazon, Flipkart, Myntra,
Jabong, other portal and also through own website
 Responsible to create catalog for all the brand's products
 Shall be responsible to work on different digital marketing channels across the world for better brand presence &
penetration
 Shall be responsible to Finalize the ad budgets and creatives required for the ads
 Shall be responsible for develop digital marketing strategy by studying economic indicators, tracking changes in
supply and demand, identifying customers and their current and future needs, and monitoring the competition.
 Creating & finalizing the content for all the products within the brand's website and also for the products that are in
different marketplaces
 Effectively providing weekly and monthly sales report for better sales understanding to the management
 Shall be responsible for utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points.
 Researching and suggesting effective practices that are done by the competitors to create better products and also
better marketing plan
 Responsible to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and
KPIs).
 Responsible for google analysis.
 Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and
social media.
 Responsible for plan and manage our social media platforms that increase our website traffic, service quotas, and
target audience.
 Oversee all competitors social media accounts and provide suggestions for improvement (through keep our social
media fresh and effective).
 Directing the activities of Software Developers, Copywriters, and Graphic Designers to ensure careful adherence to
predetermined strategies.
 Creating promotional offers and catalog for all the brand's products.
 Supervision of online PR and contact maintenance to bloggers.