Oversee and manage sales operations for individual branches, focusing on home loans for rural housing.  Develop and implement strategic sales plans to achieve targets and maximize market penetration in rural areas.  Mentor, and motivate a diverse team of sales professionals, providing guidance, training, and support to drive performance and ensure customer satisfaction.  Analyze market trends, competitor activities, and customer needs to identify opportunities for growth and innovation.  Collaborate with internal departments to streamline processes, improve efficiencies, and enhance the customer experience.  Prepare regular reports and forecasts, providing insights and recommendations for continuous improvement.