Job Summary:

 We are seeking a highly skilled and experienced Digital Marketing Executive to lead the development and execution of our digital marketing strategies, driving business growth and customer engagement. Key Responsibilities: - Develop and implement comprehensive digital marketing strategies across channels (email, social media, search, display, content marketing) - Conduct market research, analyze data, and provide insights to optimize marketing strategies and improve ROI - Manage and optimize website content, user experience, and conversion rates to enhance customer engagement and drive sales - Create and curate engaging content for social media, blogs, email marketing, and other digital channels - Collaborate with cross-functional teams (sales, product, creative) to align marketing strategies with business objectives - Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve digital marketing efforts Requirements: - 4+ years of experience in digital marketing, with a focus on B2B or B2C marketing - Strong knowledge of digital marketing channels, including email, social media, search, display, and content marketing - Experience with marketing automation platforms (Marketo, Pardot, HubSpot), analytics tools (Google Analytics, Adobe Analytics), and content management systems (WordPress, Drupal, Joomla) - Excellent communication, project management, and problem-solving skills - Ability to work in a fast-paced environment and meet deadlines - Strong data analysis and interpretation skills, with ability to make data-driven decisions Skills: - Digital marketing channels: email, social media, search, display, content marketing - Marketing automation platforms: Marketo, Pardot, HubSpot - Analytics tools: Google Analytics, Adobe Analytics - Content management systems: WordPress, Drupal, Joomla - Content creation and copywriting - Project management and organization - Data analysis and interpretation - Industry trends and best practices - Budget planning and management - Team collaboration and leadership Education: - Bachelor's degree in Marketing, Communications, or related field Certifications: - Google Analytics Certification - HubSpot Inbound Marketing Certification - Facebook Blueprint Certification