Responsibilities

·       Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

·       Execute organic and paid marketing strategies with a focus on business metrics. Creating pipeline with a focus on lead quality, not on impressions and clicks.

·       Driving and optimizing ROI, KPIs and Conversion rates.

·       Brainstorm new and creative growth strategies.

·       Collaborate with internal teams to create emailers, landing pages and optimize the user experience.

·       Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

·       Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Strong analytical skills and data-driven thinking.