Key Responsibilities: Digital Strategy Development:  Develop comprehensive digital branding strategies aligned with the company's overall marketing objectives.  Identify target audiences and devise strategies to reach and engage them effectively online.  Stay updated on digital marketing trends and best practices to continuously optimize strategies. Content Management:  Oversee the creation and distribution of digital content, including website content, social media posts, blogs, videos, and other multimedia materials.  Ensure that all digital content is on-brand, engaging, and optimized for relevant keywords and platforms.  Collaborate with content creators, designers, and other team members to produce highquality digital assets. Social Media Management:  Manage the company's presence on various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.  Develop social media campaigns to promote brand awareness, drive engagement, and generate leads.  Monitor social media channels for mentions, comments, and messages, and respond promptly to inquiries and feedback. Online Reputation Management:  Monitor online mentions and reviews of the company, products, and services.  Respond to customer feedback and address any negative comments or reviews in a timely and professional manner.  Implement strategies to enhance the company's online reputation and credibility. Digital Advertising:  Plan and execute digital advertising campaigns across various channels, such as Google Ads, social media ads, display ads, and sponsored content.  Monitor and analyze the performance of digital advertising campaigns, optimizing them for maximum ROI and effectiveness. Analytics and Reporting:  Use analytics tools to track and measure the performance of digital branding efforts, including website traffic, social media engagement, and conversion rates.  Generate regular reports on key metrics and insights, providing recommendations for improvement and optimization.